Campaigns

 

A PR or advertising campaign can be used to generate attention within a specific target group or among the general public. Campaigns are organised using the principles of a dramatic production; the communicative strategy is based on the interplay of various instruments and techniques. advocacy assists in designing the campaign, creating the communications media and coordinating the advertising.

 

Current projects

  • Road safety campaign: «Support your head – protect your neck»
    SVV (Swiss Insurance Association), Swiss Council for Accident Prevention (bfu), Road Safety Foundation (FVS)

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Finished projects

  • Campaigns for the pharmacies of the cantons of Basel-Stadt and Basel-Landschaft
    Public Relations Committee for the pharmacies of the two cantons of Basel

    more

  • Be seen = be safe: lights on – even in daylight. A campaign for greater road traffic safety
    Swiss Insurance Association (SVV)

    more